atv compared to snowmobile industry

I recently just purchased a 2015 sportsman 570 efi eps. Although some new tech on it the chassis has been around for a little while. I also have a couple of snowmobiles, oldest is a 98 and newest is a 2013. Before 2003 snowmobile tech was similar to the atv industry, not much new. Since 03 it seems like snowmobiles have major advancements every year or two. New chassis, tech, and options. Higher prices seem to have come with it. One area that seems to be forgotten in both industries is the between adult and kids markets. Am I missing something here or is their only so much you can do for a atv?