WTF dealership?

So I ordered the left and right shift forks for the 450r from my local dealer. Called them while looking at the parts schematic from thier website to give them the part numbers direct so they dont mess it up. He punches them in and says "That will be a total of $90.32" "ummm your website says $31.99 each dude, I’m looking right at it." What a bunch of crooks.