New Year’s Sales Event???

Browsing around a dealer’s site, I came across this:

APlusSports > Showroom > OEM Promotions > Promotion Details

They are mentioning some "New Year’s Sales Event". However, no details are provided. I just searched on Polaris website and all I see is the Holiday Sales Event.

Confused.

Anyone have better Google skills than I or know the scoop on new offers? Looking to buy this month.