Mad Dawg bumper and winch (bent bumer)

I recently buried my 570 in mud. While utilizing the 5,000 pound winch that is mounted to the mad dawg bumper, I ended up bending the cross member beam that goes between the existing framework. Please take a look at the photos.

My question is? Do I bent it back at some machine shop or will this make the metal more brittle? Leave it as is? Or replace the cross member beam, if even possible without having to buy a whole new front bumber kit. Nothing is broke, just bent.

Tim

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