Digital Dash Display

Buddy of mine just purchased a 2015 Outlander L 450 and when he turns his machine on the dealer name where he purchased it is displayed across the digital dash. I purchased a 2016 Outlander L 570 and mine does not do this – purchased at a different dealer. We both have read our owners manuals and nothing is mentioned on how to remove or how to add/personalize to your machine.
I am assuming this might be something the dealer can do with there scan tools or dealer tools?
Just thought would ask the group if anyone has some input. Thanks