Brake caliper rubbing rim

Hi. I have a 2013 Outlander 800XT. Does anyone know why the brake caliper would rub the inside of the rim. The wheel bearing doesn’t seem to have any play and the brake caliper is tight. The only thing I see with a little play is one of the bushings on the lower A-arm. I never heard or felt anything that would indicate I had a problem but now I have a nice pretty hole in my rim.