Abernathy Pricing Question

For those of you that have dealt with Abernathy, Is their advertised price the final price or are their other fees like freight and set-up that they add to the price? They are currently advertising the 2016 RZR 570 LE for $10,494. Is that the actual price?

My in-laws have asked me to help them find a 570. Looked at some used machines and they decided they would rather buy new. I have negotiated with a dealership in this area and got them to come down to $11,000 but that is as low as they are going to go. I am mostly curious as to whether the great Abernathy advertised prices are real?