What is most important when choosing your XP aftermarket shocks?

Ok, if you have purchased already? Or haven’t yet? Or if you were to purchase new after market shocks over whatever you now, for your XP 1000, 2 or 4 seat, and XPT.
I already have a good idea from my customers, but It would be interesting to see how everyone feels?
Let’s see how the poll rates?
Then maybe list and post your picks in order of importance 1 through 5

1). $$COST$$. Is this the most important factor when making a choice to improve your ride?
If you have choices where the shock sets are very close to the same performance? And you choose the set that is a few hundred $$ less, then you should pick cost as the determining factor.

2). Performance!
If you don’t care so much about a few hundred extra bucks, or thousands and you want the best! Then performance is your number one choice!
This choice is tricky??? This can be perceived performance? All that matters here is that you are choosing a shock package that you feel is the best for you! May not work as well for someone else? But you are after what you feel puts the biggest grin on your face!

3) Brand Name loyalty!
This is a big one! People that have been in the off road industry for a long time will usually lean towards what they are used to and familiar with. The top, long time, old school brands have the power here!

4) Racing History!
This kind of goes along with brand name, but newbies will look at racing results too! And who is running who’s shocks to get an idea of reliability and exposure.
If you don’t really have any ride time or experience on other machines with aftermarket, this area may be what you turn to to make your choice!

5). RZR Forums!
After thinking a bit, I still wasn’t sure if this is, or should be a factor or not! But it might be?………but yes, it really is for this forum community! And this is defiantly a RZR forum poll.
Would you go as far as pick your shocks, after reading and analyzing what you have read on the forums? This is putting everything above as second importance? Or do you just use the info you find in the forums to make a better decision in one of the above categories?

Explain what you think in your post?