Viper winch cable issues

Bought a viper winch max 3500lbs and I am jackin up the cable everytime I use it.. Used it once and had to replace the cable took It out again and sure enough kinked that cable all up also 1st time out. If i dnt absolutely baby it and guide it the whole way in the cable gets jacked up in there then wont feed out right or go back in. Nvr have had this issue with warn winches and am woundering if that why they r so much cheaper. Gonna pay the extra and order the synthetic cable an aluminum fairlead this time around maybe that will resolve the issue… Aybody else had issues with these winches?. It seems to have good power but I dnt want to have to baby it when I am knee deep in mud..