Pit Bull Growler: are these prices for real:-0

Looking at getting some tires for the ’15 Rubicon and was leaning toward pit bull brand as both the rockers and growlers look like good tires but unless they have a lifetime guarantee WOW the price of 1 pit bull can buy you three of any other good brand.
Maybe I’ve not been looking in the right place but I am seeing prices between $235-$260 for 1 tire.
Anyone seeing better prices or have any experience w/ these "GOLD":bling: encrusted tires.